Touchpoints for brand makeovers
dc.contributor.author | Sahay, Arvind | |
dc.date.accessioned | 2010-07-22T05:25:37Z | |
dc.date.available | 2010-07-22T05:25:37Z | |
dc.date.copyright | 2006 | |
dc.date.issued | 2006-07-22T05:25:37Z | |
dc.identifier.uri | http://hdl.handle.net/11718/5972 | |
dc.description | Sahay, Arvind(September 20, 2006)Touchpoints for brand makeovers/ Outlook Business, p. 81 | en |
dc.language.iso | en | en |
dc.subject | Brand makeover | en |
dc.title | Touchpoints for brand makeovers | en |
dc.type | Article | en |
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Magazine Articles [164]
The magazine articles collection includes articles published in the magazine's by faculty/researcher of Indian Institute of Management Ahmedabad