Browsing Cases and Notes by Author "Vyas, Preeta H."
Now showing items 21-22 of 22
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Voltas's Room Air Conditioner Campaign: India Ka dil India Ka AC
Vyas, Preeta H.; Sahoo, Debajani (2010-09-03)As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of ... -
Xplora Design Skool: India's Premier Vocational Multimedia Education Company
Vyas, Preeta H.; Swarup, Rohit (2010-09-01)Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant ...