Browsing Cases and Notes by Author "Jain, Abhinandan K."

Now showing items 41-60 of 71

    • Lotus Thread Company Limited (E) 

      Jain, Abhinandan K.; Raghuram, G. (2010-08-28)
      In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better ...

    • Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment 

      Yadav, Babulal; Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2016-11-23)
      Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. ...

    • Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment: A Teaching Note 

      Yadav, Babulal; Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2016-11-23)

    • MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)
      Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...

    • MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)

    • MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)
      Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...

    • MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)

    • MakeMyTrip: 2013(C): Redesigning the Home Page 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)
      Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...

    • MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)

    • Maruti Udyog Limited 

      Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)

    • Maruti Udyog Limited: International Marketing 

      Jain, Abhinandan K. (2010-08-16)
      The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international ...

    • Migration of Oracle Applications from 11.0.3 to 11i at JDS Universal 

      Padalkar, Milind; Jain, Abhinandan K.; Rao, V. Venkata (2010-09-08)
      A project may fail because of several causes. A rigorous root cause analysis is required before the failure in addressed. In this case, the low delivery rate in a symptom and the root comes are not the people themselves, ...

    • Migration of Oracle Applications from 11.0.3 to 11i at JDS Universal (Teaching Note) 

      Padalkar, Milind; Jain, Abhinandan K.; Rao, V. Venkata (2010-09-08)

    • MMTC Limited: 1992 (A) 

      Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)
      It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...

    • MMTC Limited: 1992 (B) 

      Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)
      The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...

    • Munters India Limited 

      Saha, J. L.; Jain, Abhinandan K. (2010-08-12)

    • A One Starch Products Limited (B): Marketing Planning for Liquid Glucose 

      Jain, Abhinandan K.; Saha, Jahar (2010-08-17)
      A-One Starch Products Limited, established in the 1930s, is a leading manufacturer of startch and its derivatives. It was a leader industry for its technology and product quality. Gluco-One, the liquid glucose brand of ...

    • Planet Health 

      Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, Preshth (2010-08-26)
      Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company ...

    • Pritam Nagar Petrol Station: Selecting a New Retail Outlet 

      Bhat, Ramesh; Dixit, Mukund R.; Maheshwari, Sunil; Jain, Abhinandan K. (2010-09-01)
      The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based ...

    • Product Design Experience of Symphony (A) 

      Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-25)
      The case describes the product design experience of “Symphony” brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, ...