Browsing Cases and Notes by Title
Now showing items 158-177 of 2722
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Ashima Attires (A)
(2010-08-16)The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ... -
Ashima Attires (B)
(2010-08-16)Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in ... -
Ashok Desai Subscribes to Bharat Today
(2010-08-19) -
Ashok Desai Subscribes to News Today (A)
(2010-08-18)The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. -
Ashok Desai Subscribes to News Today (B)
(2010-08-18)This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)” (MAR0329)case. -
Ashok Desai Subscribes to News Today (C)
(2010-08-26)The case describes experience of Mr. Ashok Desai as a Subscriber of News Today. This case adds to the data presented in “Ashok Desai Subscribes to News Today (MAR0329(A))” and “Ashok Desai Subscribes to News Today (MAR0329(B))” ... -
Ashok Group (A): Search for Excellence in Diversification
(2010-09-03)The case presents the history and managerial initiates of a rapidly growing organization in the machine tool and home appliances business. Mr. Harkishore Baracha and his family members are required to reviews the strategy ... -
Ashok Group (B): Diversification into Services
(2010-09-03)The case presents the diversification experience of Ashok Group into financial services. Mr. Ramkumar, the second generation leader of the group, is requird to review the experience thus far and develop recommendation for ... -
Ashok Leyland Limited
(2010-07-27)The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new ... -
Asian and Pacific Development Centre, Kuala Lumpur
(2010-08-16) -
Asian Paints (India) Limited
(2010-07-28)The case evaluates the competitive strengths and weaknesses of the company using the financial analysis approach. It also highlights the strategies adopted by the company for increasing the shareholders' value. -
Asian Toys: Role Play
(2010-08-17)Asian Toys faces the unfortunate situation of closing down its operations owing to injuries caused by the use of its products, by children, and the resultant adverse publicity. However, the key issues are product recall, ... -
Asian Toys: Teaching Note
(2010-08-17) -
Asoka Spintex
(2010-08-16)Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy ... -
Asoka Spintex (Teaching Note)
(2010-08-16) -
Associated Bearing Company Limited
(2010-07-28)The objective of this case is to estimate the appropriate discount rate which would serve as a cut-off rate in evaluating and accepting capital expenditure projects. The calculation of cost of equity, cost of debt, and ... -
Attention Passengers: Your Flight has been Delayed
(Indian Institute of Management Ahmedabad, 2017-03-29)he case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further ...