Now showing items 1-20 of 29

    • BigBasket.Com: Redefining the Business Model 

      Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28)
      BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...
    • BigBasket.Com: Redefining the Business Model: A Teaching Note 

      Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28)
    • Bihartimes.com (A) 

      Sinha, Piyush Kumar; Abhishek (2011-05-09)
    • BloombergQuint: Growing Users with WhatsApp 

      Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)
      BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, ...
    • BloombergQuint: Growing Users with WhatsApp: A Teaching Note 

      Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)
    • " Choice of Channel Parner : In Class Excersise." 

      Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11)
    • Discriminant Analysis: A Manager's Guide 

      Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2017-06-01)
      This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by ...
    • Getit: Managing the Salesforce in Changing Times 

      Abhishek; Koshy, Abraham (Indian Institute of Management, Ahmedabad, 2014)
      The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
    • ICT @ SEWA 

      Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav (2010-09-07)
      SEWA is a large women based organization that has been empowering women through making them self reliant. As a new initiative, it has taken up ICT to empower them. The case describes the genesis of the organization and the ...
    • Introduction to Marketing Process: In-Class Exercise 

      Tripathi, Sanjeev; Abhishek (2010-09-13)
    • Introduction to Marketing Process: In-Class Exercise (Teaching Note) 

      Tripathi, Sanjeev; Abhishek (2010-09-13)
    • Neons Fashion LLP (A) and (B): A Teaching Note 

      Mukherjee, Saral; Abhishek (2019-10-07)
    • Neons Fashion LLP (A): A Small Seller on Amazon Marketplace 

      Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya (Indian Institute of Management Ahmedabad, 2019-10-07)
      Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
    • Neons Fashion LLP (B): The Setbacks 

      Mukherjee, Saral; Abhishek; Balasubramani, Soundarya (Indian Institute of Management Ahmedabad, 2019-10-07)
      Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
    • Paytm: The Lucky Lifafa Campaign 

      Titus, Nidhi; Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-05-30)
      The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...
    • Paytm: The Lucky Lifafa Campaign: A Teaching Note 

      Abhishek; Mukherjee, Saral; Titus, Nidhi (Indian Institute of Management Ahmedabad, 2019-05-30)
    • The redBus in Saga: Managing the Start-up Acquisition Phase 

      Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-08-10)
      In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - ...
    • The redBus in Saga: Managing the Start-up Acquisition Phase: A Teaching Note 

      Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-08-11)
    • Saath - A Social Enterprise 

      Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2011-05-09)
    • Saath-A Social Enterprise 

      Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2010-09-08)
      SAATH is an Ahmedabad based NGO that works for the slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in ...