Browsing Cases and Notes by Author "Banerjee, Bibek"

Now showing items 1-20 of 21

    • 3 - Roses 

      Banerjee, Bibek; Thachil, Paul (2010-09-15)

    • ABS Tyres 

      Banerjee, Arindam; Banerjee, Bibek (2010-08-31)

    • Ashima Attires (A) 

      Banerjee, Bibek; Raghuram, G. (2010-08-16)
      The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ...

    • Ashima Attires (B) 

      Banerjee, Bibek; Raghuram, G. (2010-08-16)
      Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in ...

    • Bodyline Health Care Limited 

      Raghuram, G.; Banerjee, Bibek (2010-09-15)
      Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the ...

    • Demand Forecasting 

      Banerjee, Bibek; Mukhopadhyay, Sipra (2010-08-11)

    • FoodWorld (A): Market Entry Strategy 

      Koshy, Abraham; Raghuram, G.; Banerjee, Bibek (2010-08-18)
      RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, ...

    • FoodWorld (B): Supply Chain Strategy 

      Raghuram, G.; Banerjee, Bibek; Koshy, Abraham (2010-08-18)
      FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce ...

    • FoodWorld (C): The Road Ahead 

      Banerjee, Bibek; Raghuram, G.; Koshy, Abraham (2010-08-18)
      In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. ...

    • FoodWorld (D): Design of MIS 

      Gupta, Achin; Parikh, Anurag; Raghuram, G.; Banerjee, Bibek; Koshy, Abraham (2010-08-19)
      The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding ...

    • Indian Products Limited: Sheen Paste 

      Banerjee, Bibek (2010-08-17)

    • Jasmine: A Case Study 

      Banerjee, Bibek (2010-08-17)
      In early January 1996, Mr Peter Thomas, Senior Brand Manager of Biltek Tea (India) Limited (BTIL), was reviewing the recent sales performance figures of Jasmine, a premium dust tea brand that he was handling. Although ...

    • Jootas India Ltd. 

      Banerjee, Bibek; Ghosh, A. (2010-08-13)

    • Konkan Railway Corporation Limited 

      Banerjee, Bibek; Raghuram, G.; Rangaraj, Narayan (2010-08-16)
      Konkan Railway Corporation Limited (KRC) was set up as a Public Sector company under the Ministry of Railways in July 1990 to bridge the 738 km “Konkan Gap” by providing a railway connection between Roha (150 kms South of ...

    • Lubol India Limited (A) 

      Banerjee, Bibek; Raghuram, G. (2010-08-13)
      With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, ...

    • Lubol India Limited (B) 

      Banerjee, Bibek; Raghuram, G. (2010-08-13)
      With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies ...

    • Lubol India Limited (C) 

      Banerjee, Bibek; Raghuram, G. (2010-08-13)
      This case focuses on the optimal service level and buffer stock determination for a lubricant manufacturer, faced with a competitive market, at an intermediate stage in the supply chain.

    • Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product 

      Banerjee, Bibek (2010-08-24)
      This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...

    • Rin-Paste 

      Banerjee, Bibek (2010-09-15)

    • Sheen Detergent 

      Banerjee, Bibek (2010-08-13)