Now showing items 1-3 of 3

    • Banwari Lal and Subir Bose 

      Dholakia, Nikhilesh (2010-07-26)
      Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ...
    • Creative Exercises in Sales and Distribution Strategy 

      Dholakia, Nikhilesh (2010-07-26)
      Five short exercises dealing with domestic and international sales and distribution strategy formulation.
    • The Ranipet Begumpur Sales War 

      Dholakia, Nikhilesh (2010-07-26)
      Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An ...