Browsing Cases and Notes by Author "Karthik, D."

Now showing items 1-4 of 4

    • Competitive Dynamics 

      Karthik, D. (Indian Institute of Management Ahmedabad, 2014)

    • NASSCOM: Is it Time to Introspect and Reinvent? 

      Karthik, D. (Indian Institute of Management Ahmedabad, 2014)

    • NASSCOM: Is it Time to Retrospect and Reinvent 

      Karthik, D.; Upadhyayula, Rajesh S. (Indian Institute of Management Ahmedabad, 2014)
      The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. ...

    • Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics 

      Dixit, Mukund R.; Karthik, D. (Indian Institute of Management Ahmedabad, 2013)
      This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated ...