Browsing Cases and Notes by Author "Koshy, Abraham"

Now showing items 1-20 of 22

    • Arun Ice Cream 

      Koshy, Abraham; Venkiteswaran, N. (2010-08-18)
      The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued ...

    • Dainik Jagran 

      Sinha, Piyush Kumar; Koshy, Abraham (2010-08-24)

    • Dainik Jagran (A): Towards a New Direction 

      Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj (2010-09-01)
      Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...

    • Dettol: Brand Extension Decisions 

      Koshy, Abraham; Kureshi, Sonal (2010-08-31)

    • FoodWorld (A): Market Entry Strategy 

      Koshy, Abraham; Raghuram, G.; Banerjee, Bibek (2010-08-18)
      RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, ...

    • FoodWorld (B): Supply Chain Strategy 

      Raghuram, G.; Banerjee, Bibek; Koshy, Abraham (2010-08-18)
      FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce ...

    • FoodWorld (C): The Road Ahead 

      Banerjee, Bibek; Raghuram, G.; Koshy, Abraham (2010-08-18)
      In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. ...

    • FoodWorld (D): Design of MIS 

      Gupta, Achin; Parikh, Anurag; Raghuram, G.; Banerjee, Bibek; Koshy, Abraham (2010-08-19)
      The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding ...

    • Getit: Managing the Salesforce in Changing Times 

      Abhishek; Koshy, Abraham (Indian Institute of Management, Ahmedabad, 2014)
      The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...

    • Gujarat State Civil Supplies Corporation 

      Koshy, Abraham; Gandhi, Vasant P.; Kumar, Gauri (2010-08-12)

    • Hidesign: Brand by Design 

      Koshy, Abraham (2010-09-02)
      Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some ...

    • Scorpio from Mahindra: Brand and Product Development 

      Koshy, Abraham (2010-08-28)

    • Scorpio from Mahindra: Brand Positioning Decision 

      Koshy, Abraham (2010-08-31)
      Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response ...

    • Scorpio from Mahindra: Developing Brand 

      Koshy, Abraham (2010-08-31)
      Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...

    • Scorpio from Mahindra: Responding to Market Changes 

      Koshy, Abraham (2010-08-31)

    • Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market 

      Koshy, Abraham; Kureshi, Sonal (2010-08-31)

    • Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency 

      Koshy, Abraham (2010-08-11)
      The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...

    • Torrent Case Series (10 Series) 

      Dixit, Mukund R.; Chandra, Pankaj; Chaudhuri, Shekhar; Joseph, Jerome; Koshy, Abraham; Pandey, I. M. (2010-08-18)

    • Torrent Group 

      Dixit, Mukund R.; Chandra, Pankaj; Chaudhuri, Shekhar; Koshy, Abraham; Pandey, I. M.; Rao, V. Venkata (2010-08-17)

    • The Torrent Group 

      Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, Mukund R.; Koshy, Abraham; Pandey, I. M. (2010-08-19)
      The case deals with issues facing Torrent Group. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian ...