Browsing Cases and Notes by Author "Krishnamoorthy, Srikumar"
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Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (A) *
Krishnamoorthy, Srikumar (Indian Institute of Management Ahmedabad, 2019-02-04)Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand ... -
Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (A): A Teaching Note*
Krishnamoorthy, Srikumar (Indian Institute of Management Ahmedabad, 2019-02-04) -
Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (B)*
Krishnamoorthy, Srikumar (Indian Institute of Management Ahmedabad, 2019-02-04)Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand ... -
Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (C)
Krishnamoorthy, Srikumar (Indian Institute of Management Ahmedabad, 2019-02-04)Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand ... -
Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India ©: A Teaching Note*
Krishnamoorthy, Srikumar (Indian Institute of Management Ahmedabad, 2019-02-04) -
Introduction to Data Analysis Using Rapidminer Data Mining Software
Krishnamoorthy, Srikumar (Indian Institute of Management, Ahmedabad, 2013) -
Managerial Decision Problems Using Association Rules
Krishnamoorthy, Srikumar (Indian Institute of Management, Ahmedabad, 2014)This note describes the basic concepts of association rule mining and is primarily intended for participants of the postgraduate or executive management programs. The key steps in the association rule mining process and ...