Browsing Cases and Notes by Author "Kureshi, Sonal"
Now showing items 1-6 of 6
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Britannia Khao World Cup Jao (A)
Vyas, Preeta H.; Kureshi, Sonal (2010-08-19)The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ... -
Britannia Khao World Cup Jao (B)
Vyas, Preeta H.; Kureshi, Sonal (2010-08-19) -
Dettol: Brand Extension Decisions
Koshy, Abraham; Kureshi, Sonal (2010-08-31) -
Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market
Koshy, Abraham; Kureshi, Sonal (2010-08-31) -
TrustMe Bank
Kureshi, Sonal; Sood, Vandana (2011-05-06) -
TrustMe Bank. (Teaching Note)
Kureshi, Sonal; Sood, Vandana (2011-05-06)