Browsing Cases and Notes by Author "Mehta, Bijal"

Now showing items 1-3 of 3

    • Reliance Infocom 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-27)

    • Reliance Infocomm - Reliance India Mobile (RIM) 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-31)
      The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other ...

    • Shopper' s Stop : The One Stop Shopping Experience 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-30)
      The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper’s Stop, a leading departmental store chain across India. The emphasis is on how best to ...