Browsing Cases and Notes by Author "Mukherjee, Saral"

Now showing items 1-14 of 14

    • Adani Wilmar Limited (B)-Exploring Southern Fortunes 

      Joshi, Himanshu; Solomon, Bernard; Mukherjee, Saral; Raghuram, G. (2010-08-26)
      Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing ...

    • Bayer Crop Science: Science for a Better Supply Chain 

      Mukherjee, Saral; Raghuram, G. (2010-09-06)
      Bayer CropScience is a world leader in the crop protection business. Significant challenges exist in ensuring availability of pesticides to farmers spread all over India. Indian agriculture is predominantly rain fed and ...

    • BloombergQuint: Growing Users with WhatsApp 

      Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)
      BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, ...

    • BloombergQuint: Growing Users with WhatsApp: A Teaching Note 

      Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)

    • Enercon India: Project Planning 

      Mukherjee, Saral; Raghuram, G. (2010-08-26)
      Prithwiraj Rathore had just finished his tea in the morning when his cellphone rang. As the team leader of erection and commissioning activities at the Nawapur site of Enercon, Prithwiraj was habituated to getting calls ...

    • Enercon India: Project Planning. (Teaching Note) 

      Mukherjee, Saral; Raghuram, G. (2010-09-03)

    • INDAL: Belur Works 

      Mukherjee, Saral (2010-09-01)
      The Belur Plant of indal is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantage of firms in the aluminum industry. The extent to which this increase ...

    • Marico: Disintermediating The Copra Supply Chain 

      Mukherjee, Saral; Raghuram, G. (2010-09-08)
      The traditional copra supply chain involved coconut farmers, copra converters, traders in terminal markets, up-country traders, traders in futures markets, different kinds of brokers, and millers who converted copra into ...

    • Neons Fashion LLP (A) and (B): A Teaching Note 

      Mukherjee, Saral; Abhishek (2019-10-07)

    • Neons Fashion LLP (B): The Setbacks 

      Mukherjee, Saral; Abhishek; Balasubramani, Soundarya (Indian Institute of Management Ahmedabad, 2019-10-07)
      Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...

    • Nokia Telecom SEZ Park: Achieving Together 

      Mukherjee, Saral (2011-05-09)

    • Paytm: The Lucky Lifafa Campaign 

      Titus, Nidhi; Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-05-30)
      The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...

    • Paytm: The Lucky Lifafa Campaign: A Teaching Note 

      Abhishek; Mukherjee, Saral; Titus, Nidhi (Indian Institute of Management Ahmedabad, 2019-05-30)

    • STD/HIV Intervention Programme for Cerebral Salt-Wasting Syndrome (CSWS) in Baroda City 

      Tirupati, Devanath; Bhardwaj, R. K.; Mukherjee, Saral (2010-09-03)