Browsing Cases and Notes by Author "Mukhopadhyay, Sipra"

Now showing items 1-7 of 7

    • Communication Industry: Major Decision 

      Mukhopadhyay, Sipra (2010-08-11)

    • Communication Strategy 

      Mukhopadhyay, Sipra (2010-08-16)

    • Demand Forecasting 

      Banerjee, Bibek; Mukhopadhyay, Sipra (2010-08-11)

    • The Launching of Kranti 

      Seetharaman, S. P.; Mukhopadhyay, Sipra (2010-07-26)
      A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no ...

    • Security Belt Limited 

      Mukhopadhyay, Sipra (2010-08-16)
      The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...

    • Security Belt Limited: Case for Strategic Marketing 

      Mukhopadhyay, Sipra; Anita, B. (2010-08-12)

    • Tourism 

      Bhatt, Sanjeev; Mukhopadhyay, Sipra (2010-07-29)
      This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...