Browsing Cases and Notes by Author "Mustafi, Sumit"
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Battle of the Bottle: Parle, Pepsi and Coke: A Note on the Indian Soft Drink Industry
Chaudhuri, Shekhar; Mustafi, Sumit; Shah, Nayana (2010-08-09)This note on the Indian soft drink industry describe the nature of competition unfolding in the Indian market as a result of the entry of Pepsi in a market dominated by Parle for all most two decades and the recently of ...