Browsing Cases and Notes by Author "Nag, Debabrata"
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Friends Steel: Brand Equity Strategy
Dukare, Kiran; Nag, Debabrata; Gara, Nitesh; D'Silva, Suzanne (Indian Institute of Management, Ahmedabad, 2013)This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ... -
Managing Workforce at Superior Refinery Limited (SRL) (A)
Nag, Debabrata; Bhushan, Vidya; Kaushik, S; Jayaswal, Sachin (Indian Institute of Management Ahmedabad, 2010)The case deals with the functional and behavioral issues faced by an oil refinery shift in-charge regarding workforce management. In addition to the refinery policy requirements the behavioral constrains become extremely ...