Browsing Cases and Notes by Author "Rummong, Rowena"
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Muebles: The Home Building Store
Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu (2010-09-01)Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...