Browsing Cases and Notes by Author "Sahoo, Debajani"
Now showing items 1-3 of 3
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Emami's Fair and Handsome Fairness Cream
Sahoo, Debajani; Vyas, Preeta H. (2010-09-07)This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders ... -
Emami's Fair and Handsome Fairness Cream (Teaching Note)
Sahoo, Debajani; Vyas, Preeta H. (2010-09-07) -
Voltas's Room Air Conditioner Campaign: India Ka dil India Ka AC
Vyas, Preeta H.; Sahoo, Debajani (2010-09-03)As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of ...