Browsing Cases and Notes by Author "Singh, Vivek"
Now showing items 1-4 of 4
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GEF India Private Limited 2010: Launching a New Brand of Edible Oil
Jain, Abhinandan K.; Singh, Vivek (Indian Institute of Management Ahmedabad, 2017-01-03)In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional ... -
GEF India Private Limited 2010: Launching a New Brand of Edible Oil: A Teaching Note
Jain, Abhinandan K.; Singh, Vivek (Indian Institute of Management Ahmedabad, 2017-01-03) -
GEF India Private Limited: January 2011: Defining Market Research Problem
Jain, Abhinandan K.; Singh, Vivek (Indian Institute of Management Ahmedabad, 2017-01-19)In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was ... -
GEF India Private Limited: January 2011: Defining Market Research Problem: A Teaching Note
Jain, Abhinandan K.; Singh, Vivek (Indian Institute of Management Ahmedabad, 2017-01-19)