Browsing Cases and Notes by Author "Sinha, Piyush Kumar"
Now showing items 1-20 of 45
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Aakash Book Store
Sinha, Piyush Kumar (2010-09-03)This case discusses possible entry strategy of Aakash Book Store into Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating possible entry into the ... -
ABC Inc. (Tata Infotech Limited)
Sinha, Piyush Kumar; Raghuram, G. (2010-08-24) -
Arcus: A Home and Building Store
Sinha, Piyush Kumar (2010-08-30) -
BigBasket.Com: Redefining the Business Model
Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28)BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ... -
BigBasket.Com: Redefining the Business Model: A Teaching Note
Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28) -
Bihartimes.com (A)
Sinha, Piyush Kumar; Abhishek (2011-05-09) -
Blue Star Cool and Chill Services
Venaik, Sunil; Sinha, Piyush Kumar (2010-08-26) -
Blue Star Packaged Air Conditioning Division
Venaik, Sunil; Sinha, Piyush Kumar (2010-08-26) -
Budget Marketing Inc.
Sinha, Piyush Kumar; Raghuram, G. (2010-08-24) -
Case of Branding: North Avenue
Sinha, Piyush Kumar (Indian Institute of Management, Ahmedabad, 2013)Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. ... -
" Choice of Channel Parner : In Class Excersise."
Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
" Choice of Channel Parner : In Class Excersise."
Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11) -
Choice of Methodology for Software Solution at ABC Inc.
Raghuram, G.; Sinha, Piyush Kumar (2010-08-25)In April 2001 Canto Systems embarked on a project to deliver a comprehensive integrated system that would cater to magazine company, ABC Inc.’s, order processing, accounting and operational needs. CSL chose the “ Waterfall ... -
Cool King Limited: To Be or Not to Be in Window Air-conditioner Business?
Sinha, Piyush Kumar; Ravichandran, N. (2010-08-26)The case presents industry data related to the air-conditioning industry. A decision needs to be made regarding and existing product line. How to make this decision? What criteria would help is the focus of this case. -
Cool King Limited: To Be or Not to Be in Window Air-conditioner Market (Blue Star Limited)
Sinha, Piyush Kumar; Ravichandran, N. (2010-08-26) -
Crossword - Consumer Relationship Management
Sinha, Piyush Kumar; Sood, Vandana (2010-09-01)Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ... -
Crossword: Research for Segmentation
Sinha, Piyush Kumar (2010-08-26) -
Dainik Bhaskar Jaipur
Sinha, Piyush Kumar; Parihar, Kunjesh (2010-08-26)This case of the launch of the daily Dainik Bhaskar in Jaipur is aimed at bringing out the realities of the market place in the newspaper industry. It exemplifies the fact that there is nothing called a monopoly market ... -
Dainik Jagran
Sinha, Piyush Kumar; Koshy, Abraham (2010-08-24) -
Dainik Jagran (A): Towards a New Direction
Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj (2010-09-01)Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...