Browsing Cases and Notes by Author "Sood, Vandana"
Now showing items 1-5 of 5
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Crossword - Consumer Relationship Management
Sinha, Piyush Kumar; Sood, Vandana (2010-09-01)Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ... -
Prerna Stores
Sinha, Piyush Kumar; Sood, Vandana (2010-09-01) -
Prerna Stores: Stores Layout
Sinha, Piyush Kumar; Sood, Vandana (2010-08-30)Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much ... -
TrustMe Bank
Kureshi, Sonal; Sood, Vandana (2011-05-06) -
TrustMe Bank. (Teaching Note)
Kureshi, Sonal; Sood, Vandana (2011-05-06)