Browsing Cases and Notes by Author "Srivastava, Arpita"
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Dettol: Managing Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-02)This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06)This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt ... -
Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions (Case and Teaching Note)
Jaiswal, Anand Kumar; Srivastava, Arpita (2010-09-06) -
Note on Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-06)