Browsing Cases and Notes by Author "Vyas, Preeta H."

Now showing items 1-20 of 22

    • Bingo Brands - Price Sensitivity Study (C): Data Analysis 

      Jain, Abhinandan K.; Raghuram, G.; Vyas, Preeta H. (2010-08-27)
      Director of National Institute, Tobacco was faced with the decision problem of pricing of mini- cigarettes in India with a focus on likely recommendation to government regarding excise duty. The case describes the result ...

    • Britannia Khao World Cup Jao (A) 

      Vyas, Preeta H.; Kureshi, Sonal (2010-08-19)
      The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...

    • Britannia Khao World Cup Jao (B) 

      Vyas, Preeta H.; Kureshi, Sonal (2010-08-19)

    • Core Healthcare Limited (A) 

      Vyas, Preeta H.; Jain, Abhinandan K.; Chhokar, Jagdeep S. (2010-08-20)
      This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. ...

    • Core Healthcare Limited (B) 

      Vyas, Preeta H.; Jain, Abhinandan K.; Chhokar, Jagdeep S. (2010-08-20)
      This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited.

    • Emami's Fair and Handsome Fairness Cream 

      Sahoo, Debajani; Vyas, Preeta H. (2010-09-07)
      This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders ...

    • Emami's Fair and Handsome Fairness Cream (Teaching Note) 

      Sahoo, Debajani; Vyas, Preeta H. (2010-09-07)

    • Indus Valley Basmati Rice (A) 

      Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)

    • Jeevika: Livelihood Security Project 

      Vyas, Preeta H. (2010-09-13)
      Director of SEWA is discussing with her PMU (Project Management Unit) team of Jeevika about indicators -- both quantitative and qualitative -- which should be considered for mid term review of Jeevika project. The case ...

    • Marketing Communication in Crisis of Nokia's Recall of Batteries 

      Daswani, Arzoo; Vyas, Preeta H. (2010-09-07)
      The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case ...

    • Marketing Communication in Crisis of Nokia's Recall of Batteries. (Teaching Note) 

      Vyas, Preeta H. (2011-05-09)

    • Maruti Udyog Limited 

      Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)

    • MMTC Limited: 1992 (A) 

      Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)
      It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...

    • MMTC Limited: 1992 (B) 

      Chhokar, Jagdeep S.; Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-09)
      The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...

    • Product Design Experience of Symphony (A) 

      Jain, Abhinandan K.; Vyas, Preeta H. (2010-08-25)
      The case describes the product design experience of “Symphony” brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, ...

    • Reliance Infocom 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-27)

    • Reliance Infocomm - Reliance India Mobile (RIM) 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-31)
      The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other ...

    • Shopper' s Stop : The One Stop Shopping Experience 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-30)
      The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper’s Stop, a leading departmental store chain across India. The emphasis is on how best to ...

    • Sugarfree 

      Vyas, Preeta H. (2011-05-09)

    • Sugarfree. (Teaching Note) 

      Vyas, Preeta H. (2011-05-09)