Browsing Cases and Notes by Subject "Advertising"

Now showing items 1-6 of 6

    • Divya Bhaskar 

      Sinha, Piyush Kumar; Anand, Kamaljit (2010-09-03)
      Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...

    • Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry 

      Deodhar, Satish Y.; Fletcher, S. M. (2010-08-18)
      Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using ...

    • Expert Advertising Agency 

      Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27)
      Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...

    • Expert Advertising Agency - Teaching Note and Case Analysis 

      Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27)

    • Fish TV 

      Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2017-03-31)
      "Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. ...

    • Scope for Self Regulation in Advertising 

      Gupta, Nirmal K. (2010-07-29)