Browsing Cases and Notes by Subject "Business Model"
Now showing items 1-2 of 2
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ePuja: Seek, Discover, Get Blessed
(Indian Institute of Management Ahmedabad, 2017-07-12)The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative ... -
Shradhanjali.com: New Address for Memories of our Ancestors
(Indian Institute of Management Ahmedabad, 2016-10-10)This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the ...