Browsing Cases and Notes by Subject "Channel Management"

Now showing items 1-2 of 2

    • BotGo 

      Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh (Indian Institute of Management Ahmedabad, 2019-02-05)
      BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. ...

    • Fish TV 

      Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2017-03-31)
      "Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. ...