Browsing Cases and Notes by Subject "Credit Card"

Now showing items 1-2 of 2

    • Pricing for Profit: ICICI Bank Credit Cards 

      Sahay, Arvind (2010-09-07)
      The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank.

    • Ranjan and Platinum Card 

      Ravichandran, Ramamoorthy (Indian Institute of Management, Ahmedabad, 2013)
      The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the ...