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    • Airtel: Pricing in the Cannibalisation Era and Transition to Data 

      Sahay, Arvind; Tiwari, Tara (Indian Institute of Management Ahmedabad, 2018-10-05)
      Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. ...