Browsing Cases and Notes by Subject "Extensions"
Now showing items 1-2 of 2
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Dettol: Brand Extension Decisions
(2010-08-31) -
Dettol: Managing Brand Extensions
(2010-09-02)This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ...