Browsing Cases and Notes by Subject "Fairness Cream"
Now showing items 1-2 of 2
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Emami's Fair and Handsome Fairness Cream
(2010-09-07)This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders ... -
Emami's Fair and Handsome Fairness Cream (Teaching Note)
(2010-09-07)