Browsing Cases and Notes by Subject "Healthcare"
Now showing items 1-8 of 8
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Blood Transfusion Services
(2010-09-03)Blood is a vital healthcare resource routinely used in a broad range of hospital procedures. It is also a potential vector for harmful, and sometimes fatal, infectious diseases such as HIV, HBV, and HCV. Morbidity and ... -
Core Healthcare Limited (A)
(2010-08-20)This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. ... -
Core Healthcare Limited (B)
(2010-08-20)This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. -
Healthcare in Gujarat: Exploring
(2010-08-28) -
Nat-Immune and the CoU-1 Project
(2010-08-28)A case which involves a decision on whether to go ahead and in what way regarding a potential cure for cancel developed by a startup firm. Involves scenario projection and if the instructor so desires, Real Options Analysis.