Browsing Cases and Notes by Subject "Home Page Design"

Now showing items 1-2 of 2

    • MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)
      Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...

    • MakeMyTrip: 2013(C): Redesigning the Home Page 

      Jain, Abhinandan K. (Indian Institute of Management Ahmedabad, 2017-10-13)
      Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...