Browsing Cases and Notes by Subject "Launch Marketing Plan"

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    • GEF India Private Limited 2010: Launching a New Brand of Edible Oil 

      Jain, Abhinandan K.; Singh, Vivek (Indian Institute of Management Ahmedabad, 2017-01-03)
      In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional ...