Browsing Cases and Notes by Subject "Marketing"
Now showing items 1-20 of 93
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3 - Roses
(2010-09-15) -
A-One Starch Products Limited (A)
(2010-08-17)A-One Starch Products Limited established in the late thirties, member of a large business group, manufactures starch and its derivatives for many diverse industries, and is the acknowledged industry leader for its ... -
Arcus: A Home and Building Store
(2010-08-30) -
Ashima Attires (A)
(2010-08-16)The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ... -
Auto Care Centre: Shivranjini
(2010-09-02)The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments ... -
Bangalore Integrated Systems and Solutions
(2010-08-30) -
Bangalore Integrated Systems and Solutions Pvt Ltd (A)
(2010-09-01)Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product ... -
Bangalore Integrated Systems and Solutions Pvt Ltd (B)
(2010-09-01)This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It ... -
Banwari Lal and Subir Bose
(2010-07-26)Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ... -
Blue Dart Express
(2010-08-11) -
Britannia Khao World Cup Jao (A)
(2010-08-19)The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ... -
Britannia Khao World Cup Jao (B)
(2010-08-19) -
Budget Marketing Inc.
(2010-08-24) -
CavinKare Private Limited
(2010-08-31) -
CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
(2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
CavinKare Private Limited (B): Entry into Soaps and Detergents Market
(2010-09-02)CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief ... -
CavinKare Private Limited: Serving Low Income Consumers
(2010-09-02)CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded ... -
Cigarette Taxation in India
(2010-08-13) -
Comfort in Steam
(2010-08-17)The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ... -
Communication Strategy
(2010-08-16)