Browsing Cases and Notes by Subject "Retaliation"
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Proctor & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics
(Indian Institute of Management Ahmedabad, 2013)This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated ...