The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, ...

Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy ...

This is a case on foreign exchange risk management covering transaction exposure and accounting implications of forward contracts. This is a sequel to Coimbatore Yarns' Mark Receivables (A).F&A0439(A)EX

Pertains to an actual debenture issue of Indian Rayon, and enables the user to employ NPV and IRR methods to evaluate the desirability of investing in the issue. The case also familiarizes the user with the concept of ...

Case describes Mafatlal”s entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain.

The origin and stabilization of a new enterprise entering ready made garments area are the themes in this case. Discussion covers all functional areas.

The case deals with the following points: 1)To find how Reliable Texamill Limited (RTL) has raised funds to finance its activities in the past; 2)To evaluate RTL's estimate of bank borrowing for 1983, and its overall ...

The case deals with the issues arising from the change in procurement policy towards quality of cotton for the manufacture of cloth free from specks for export market. While some cleaning of raw material is possible at the ...