Browsing Cases and Notes by Subject "Unforseen Uncertainity"
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Innovation in the midst of Uncertainty - Mahindra Reva
(Indian Institute of Management Ahmedabad, 2017-01-09)The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new ...