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GEF India Private Limited 2010: Launching a New Brand of Edible Oil: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-03)
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
HPCL: Selecting New Outlet
(2010-08-27)
HPCL: Dealer Profitability
(2010-08-27)
Kemp's Corner Filling Station: Resolving Ownership Conflict
(2010-09-03)
This case describes a complex situation of a Benami Dealer that Sales Officers frequently face in their roles. The case describes the background of the situation and leaves it open to the class to generate options and make ...
Retail Branding: Battles and War in the Indian Petroleum Industry
(2010-09-02)
The case opens with a brief description of the challenge posed by a leading company in petroleum retailing, Indian Oil Corporation Limited, to the ClubHP brand of HPCL. The case provides brief description of Indian Petroleum ...
GEF India Private Limited 2010: Launching a New Brand of Edible Oil
(Indian Institute of Management Ahmedabad, 2017-01-03)
In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional ...
GEF India Private Limited: January 2011: Defining Market Research Problem
(Indian Institute of Management Ahmedabad, 2017-01-19)
In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was ...