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Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India
(Indian Institute of Management, Ahmedabad, 2013)
Friends Steel: Brand Equity Strategy
(Indian Institute of Management, Ahmedabad, 2013)
This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ...
Continuous Probability Distributions
(Indian Institute of Management, Ahmedabad, 2013)
Cerenity - Sanitizer: Marketing Research for New Product Launch (B)
(Indian Institute of Management, Ahmedabad, 2013)
Futures Markets Technical Analysis Assignments
(Indian Institute of Management, Ahmedabad, 2013)
Delhi Metro - Airport Express Line
(Indian Institute of Management, Ahmedabad, 2013)
Sampling Distributions
(Indian Institute of Management, Ahmedabad, 2013)
Supplement to the Technical Note on ‘Estimation’: Solutions to the Unsolved Exercises
(Indian Institute of Management, Ahmedabad, 2013)
Susan’s Dilemma
(Indian Institute of Management, Ahmedabad, 2013)
Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based ...
Ranjan and Platinum Card
(Indian Institute of Management, Ahmedabad, 2013)
The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the ...