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Now showing items 11-17 of 17
Newcell Industries
(2010-08-11)
The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize ...
The Electronics Corporation of India Limited (ECIL) (C)
(2010-08-11)
This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses ...
Airfreight Limited
(2010-08-16)
The vision of Airfreight Limited (AFL) was to be an acknowledged leader in providing world class “Integrated Logistics Solutions” (ILS). The company was a family business involving clearing and forwarding, dating from 1867. ...
DHL India
(2010-08-16)
Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues
(2010-08-17)
The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and ...
ITC: Out on a No Ball?
(2010-08-17)
The case describes the events leading to the quitting and subsequent arrest of the CEO of ITC, Mr. K.L. Chug. It examines the events with respect to (i) ITC’‘s relationship with its British parent, BAT, and (ii) ITC’‘s ...
The Park, Calcutta
(2010-08-24)
The overall objective of the case is to provide an opportunity to the participants to understand, analyze, evaluate and learn from the repositioning efforts of an organization and identify the steps needed to consummate ...