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Now showing items 51-60 of 93
Prerna Stores: Stores Layout
(2010-08-30)
Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much ...
CavinKare Private Limited
(2010-08-31)
Dettol: Brand Extension Decisions
(2010-08-31)
Quick Photo (A)
(2010-08-31)
A customer wanted to get his camera repaired. He gave his camera at a shop for an estimate for repair. When he went to enquire about the status of his camera, he was shocked to know that his camera case was misplaced/ lost ...
Packers, Movers & Shakers (B)
(2010-08-31)
This case adds to the data presented in case titled, “Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household ...
Quick Photo (B)
(2010-08-31)
The case adds to the data presented in case “Quick Photo (A)" (MAR0370) . Students should have read case “A”. A Customer’s camera case was lost by the shop where he had given his camera for an estimate for repair. The ...
Scorpio from Mahindra: Developing Brand
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Bangalore Integrated Systems and Solutions Pvt Ltd (B)
(2010-09-01)
This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It ...
Muebles: The Home Building Store
(2010-09-01)
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...