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Now showing items 81-90 of 93
Merchant Mill Heroes of Tata Steel
(2010-08-30)
The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations.
Note to Instructors for the cases reinventing Tata Steel Cases (A to E)
(2010-08-30)
The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations.
Expert Advertising Agency
(2010-07-27)
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...
HPCL: Series of Cases
(2010-08-31)
Auto Care Centre: Shivranjini
(2010-09-02)
The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments ...
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...