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Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-07)
Royal Challengers Bangalore: Pricing of Tickets at the Stadium
(Indian Institute of Management Ahmedabad, 2019-02-05)
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made ...
Royal Challengers Bangalore: Pricing of Tickets at the Stadium: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-02-05)
Shriram Transport Finance Company Ltd: Adoption of Fintech
(2019-10-17)
Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order ...
Shriram Transport Finance Company Ltd: Adoption of Fintech: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-10-17)
Paytm: E-Wallet to Payments Bank
(Indian Institute of Management Ahmedabad, 2019-03-07)
In 2015, Paytm- India’s largest e-wallet had been pushed by RBI, the central bank regulator in India into becoming a Payments Bank. In 2018, it had come under the scrutiny of RBI for not abiding by the KYC norms and was ...
Paytm: E-Wallet to Payments Bank: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-03-07)
Mahindra Trucks & Bus Division: Building a Marketing Plan
(2019-05-07)
Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product ...
Sai Coating: Detonation Sparay Gun
(Indian Institute of Management Ahmedabad, 2019-05-02)
Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three ...
Sai Coating: Detonation Sparay Gun: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-02)