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MMTC Limited: 1992 (B)
(2010-08-09)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
MMTC Limited: 1992 (A)
(2010-08-09)
It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...
Maruti Udyog Limited
(2010-08-09)
Indus Valley Basmati Rice (A)
(2010-08-09)
Core Healthcare Limited (A)
(2010-08-20)
This case describes the process of international market selection. Two frameworks – Kotler’s Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. ...
Core Healthcare Limited (B)
(2010-08-20)
This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited.
Product Design Experience of Symphony (A)
(2010-08-25)
The case describes the product design experience of “Symphony” brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, ...
Bingo Brands - Price Sensitivity Study (C): Data Analysis
(2010-08-27)
Director of National Institute, Tobacco was faced with the decision problem of pricing of mini- cigarettes in India with a focus on likely recommendation to government regarding excise duty. The case describes the result ...