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MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
GEF India Private Limited: January 2011: Defining Market Research Problem: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-19)
GEF India Private Limited 2010: Launching a New Brand of Edible Oil: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-03)
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
GEF India Private Limited 2010: Launching a New Brand of Edible Oil
(Indian Institute of Management Ahmedabad, 2017-01-03)
In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional ...
GEF India Private Limited: January 2011: Defining Market Research Problem
(Indian Institute of Management Ahmedabad, 2017-01-19)
In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was ...