Search
Now showing items 2701-2710 of 2720
GEF India Private Limited: January 2011: Defining Market Research Problem
(Indian Institute of Management Ahmedabad, 2017-01-19)
In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...
Ramakant's Outlook (Newlook) (B)
(2010-08-18)
The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer.
Sohan Pan House
(2010-07-28)
Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...
Ashok Desai Subscribes to Bharat Today
(2010-08-19)
Scope for Self Regulation in Advertising
(2010-07-29)
"Close - Encounters of Diffrent Kind (A).
(2012-09-12)
AirAsia Malaysia 2001
(Indian Institute of Management Ahmedabad, 2019-06-07)
This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing ...
Air Asia India 2017
(Indian Institute of Management Ahmedabad, 2018-06-26)
The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil ...
AirAsia Malaysia 2001: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-06-07)