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V&J Limited Stop Services: Pallavan Transport Corporation
(2010-08-25)
The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J ...
Department of Post - Strategy for the New Millennium
(2010-08-26)
This case focuses on the problems facing the DOP, so that an appropriate strategy for a sustainable future can be evolved. The DOP was faced with the task of dealing with dichotomous demands that often challenged the ...
Product Design Experience of Symphony (A)
(2010-08-25)
The case describes the product design experience of “Symphony” brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, ...
TI Cycles: New Product Strategy (B)
(2010-08-26)
The case describes the market research carried out by TI Cycles for assessing the size and type of opportunity for geared bicycles in India. It presents the background of the company, the organization of the marketing ...
Planet Health
(2010-08-26)
Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company ...
Lotus Thread Company Limited (E)
(2010-08-28)
In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better ...
Bingo Brands - Price Sensitivity Study (C): Data Analysis
(2010-08-27)
Director of National Institute, Tobacco was faced with the decision problem of pricing of mini- cigarettes in India with a focus on likely recommendation to government regarding excise duty. The case describes the result ...
Indian Product Limited (A1): Preparing a Research Plan
(2010-09-07)
The case briefly describes the situation of a leading company and the industry structure in the Small Pack Refined Oil (SPRO) market in Indian. The case describes the process of developing four concepts for assessing the ...
Migration of Oracle Applications from 11.0.3 to 11i at JDS Universal
(2010-09-08)
A project may fail because of several causes. A rigorous root cause analysis is required before the failure in addressed. In this case, the low delivery rate in a symptom and the root comes are not the people themselves, ...