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Microloan Bank
(Indian Institute of Management, Ahmedabad, 2013)
ABS Tyres
(Indian Institute of Management, Ahmedabad, 2013)
ABS Tyres was a medium sized 2-wheeler tyre manufacturer which sold most of its tyres through the OEM channel (sale of tyres fitted in new vehicle). It had minimal presence in the replacement market, the direct to consumer ...
Mercury Global Corporation
(Indian Institute of Management, Ahmedabad, 2013)
The case traces the evolution of the offshore Analytics operations of a large US based bank in India. It recounts the challenges of coupling geographically-disparate, culturally-alien and, somewhat antagonistic groups of ...
Railroad Laundry Service
(Indian Institute of Management, Ahmedabad, 2013)