Cases and Notes: Recent submissions
Now showing items 81-100 of 2722
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Radio Mirchi: Entry into the Kolkata Market
(Indian Institute of Management Ahmedabad, 2018-03-28) -
Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-12-07) -
Parsana Health Centre: Nurturing a Healthy Lifestyle
(Indian Institute of Management Ahmedabad, 2017-12-07)Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ... -
Ousting Conditions and Warranties (Buyer's Rights): The Mercini Lady Case
(Indian Institute of Management Ahmedabad, 2018-03-14) -
Ousting Conditions and Warranties (Buyer's Rights): The Mercini Lady Case
(Indian Institute of Management Ahmedabad, 2018-03-14)The Mercini Lady Case is a modern statement of the law on the rights of the buyer in a sale contract. The seller has to supply goods in conformity with description, of merchantable quality and fit for the stated use. These ... -
Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-04-12) -
Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women
(Indian Institute of Management Ahmedabad, 2017-04-12)The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and ... -
Nagpur Golden Transport Company: From Data to Insights
(Indian Institute of Management Ahmedabad, 2018-01-08) -
Memorable Shaadi: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-11-06) -
Memorable Shaadi
(Indian Institute of Management Ahmedabad, 2017-11-06)Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case ... -
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth: A Teaching Note
(Indian Institute of Management Ahmedabad, 2018-01-01) -
Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth
(Indian Institute of Management Ahmedabad, 2018-01-01)The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case ... -
MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13) -
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ... -
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13) -
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ... -
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13) -
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ... -
IRB Infrastructure Investment Trust (IRB InvIT): A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-05) -
IRB Infrastructure Investment Trust (IRB InvIT)
(Indian Institute of Management Ahmedabad, 2017-10-05)This case is based on the IPO of the first Infrastructure Investment Trust (InvIT) in India that was based on a portfolio of operating toll roads. InvIT enabled the construction company, which was also the sole equity ...