Show simple item record

dc.contributor.authorDholakia, Nikhilesh
dc.date.accessioned2010-07-26T05:51:21Z
dc.date.available2010-07-26T05:51:21Z
dc.date.copyright1985
dc.date.issued2010-07-26T05:51:21Z
dc.identifier.urihttp://hdl.handle.net/11718/6194
dc.description.abstractDeals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management.en
dc.language.isoenen
dc.subjectMarketingen
dc.titleBanwari Lal and Subir Boseen
dc.typeCases and Notesen


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record